Brand Name Survey
 
 
1.  A product's brand is important in my purchase of the following:
Electronics
Cars
Clothing
Tools
Small electrical appliances
Major kitchen & laundry appliances
Other products:

2.  A product's country of origin is important in my purchase of:
Electronics
Cars
Clothing
Tools
Small electrical appliances
Major kitchen & laundry appliances
Other products:

3.  I often make my final purchase decision based upon the product's brand name reputation. Agree
Disagree

4.  When I am ready to buy a consumer electronic product such as a TV, stereo, DVD player, the brand(s) I usually look for and want most are:
Sony Mitsubishi
Bose GE
Panasonic LG
Sanyo Samsung
Zenith I don't care
My brand choice for these items varies Other:

5.  When I am ready to buy a car or SUV, the countries of origin I look for and prefer are:
USA Britain
Japan Korea
Germany I don't care about the country
Sweden Other:

6.  When I am ready to buy a cell phone, the countries of origin I look for and prefer are:
USA China
Japan Sweden
Germany Korea
I don't care Other:

7.  When I am ready to buy a small home appliance such as toaster, coffee maker, etc., the brand(s) I look for and want most are:
Krups
GE
Salton
Sunbeam
I don't care
Other:

8.  When I am ready to buy a major home appliance such as refrigerator, dishwasher, washer, dryer, etc., the brand(s) I look for and want most are:
Sears KitchenAid
Maytag Amana
Whirlpool GE
I don't care Subzero
Other:

9.  When I am ready to buy a fast food meal, the restaurant I usually look for and prefer are:
McDonalds
Wendy's
Burger King
I don't like fast food
I don't care. Just so it's fast.
Other:

10.  When I am ready to fly, the airlines' schedules that I usually check first and prefer to fly are:
AA
Northwest
Delta
United
America West
Continental
Southwest
I don't care
Other:

11.  A product or brand that I favor and have a special preference for is:

12. If the following chart looks too tedious to fill in, please skip it.  But please still click the submit button below it because we value your opinions.
My impressions of these companies are: Good Neutral Poor

Kodak

3M

General Motors

Ford 

Chrysler

Toyota

Nissan

Mercedes

  Good Neutral Poor

BMW

Volkswagon

Sunbeam

Procter & Gamble

Colgate

IBM

Dell

  Good Neutral Poor

Gateway

Hewlett Packard

Sony

Panasonic

The Wall Street Journal

The New York Times

13.  I am: Female
Male

14.  My age group is: Under 10 11-19 20-29 30-39 40-49
50-59 60-69 70-79 80-89 90 & over
15.  How did you find BrandNameSurvey.com? Wall Street Journal Just looking around the Internet Newsgroup
USA Today Business associate Search engine
A News magazine A blog named: Linked from:
I live in the following country or state:
Thanks . . . . .  
 
 

 

 

 

 

 

 

 

 

 
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